EXTRACT SMART DATA FROM BIG DATA.
The added value of data is not to collect and own it, but to select and interpret it profitably. We access up to six data platforms and determine from them the key figures that are really relevant. By consulting with CREATEFOOTBALL, media organisations raise the quality of football broadcasting to a new level!
Data-based match previews are created in the run-up to football matches for commentators and TV experts. These contain concise information on the style of play, key players and keys to win for both teams. The viewer benefits from a well-founded assessment.
CREATEFOOTBALL produces objective assessments of player transfers as well as analyses of team and player performances for media organisations. The high-quality data analyses combine meaningful statistics on teams and players with in-depth interpretations. These interpretations offer the viewer added value and create an “aha” effect.
The elaborations always focus on the essentials, which enables a 1:1 evaluation. In addition to the commentator, presenters and TV experts are also briefed by our analyses during a live broadcast. For this purpose, content such as a key duel can be graphically integrated into the pre- or post-reporting.
“CREATEFOOTBALL has convinced me with its analyses! The match previews are clear, focused on the essentials and from my point of view also a real help for presenters and TV experts!”
Marc Behrenbeck, Sky Sport News
“With the help of CREATEFOOTBALL’s data analytics, we can clearly increase the quality of TransferUpdate’s coverage of transfers and teams.”